Two Old Farts Making Noises

Content Over Packaging: Are You Paying for the Box or the Cigar? | Habanos Saturday Ep 918

Reza, and Steven Season 5 Episode 918

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This week on Habanos Saturday,  Ep 918 we go straight at one of the biggest questions in the cigar world: are we paying for the cigar… or paying for the packaging and the flex?

We dig into content over product — when the box, branding, bands, and “presentation” start costing more than what you’re actually smoking. Then we take it a step further: what truly makes a good cigar? Construction, draw, burn, balance, flavor evolution, consistency, aging, and that “something” you can’t fake with a fancy label.

And yes — we said the quiet part out loud: why are people paying more for cigars right now? Is it because the cigars are genuinely better… or because it feels good to say, “Look what I paid for this.” We break down the psychology, the market forces, the collector culture, and how to tell the difference between real quality and expensive noise.

Catch us LIVE every Saturday morning, the rebroadcast Saturday afternoon, and the podcast every Sunday. Bring your questions and come argue with us (politely… or not).

Not your grandfather’s cigar show — but he'd probably still love it.


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